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Healing Chance - Equine Manual Therapy Interview

By Interviewer at 05/25/09 14:30

Name of your website?

Healing Chance - Equine Manual Therapy

Your name?

Eeva Patrakka

Your Location (city, etc)

Estacada, Clackamas County

Please give us a short summary of your website?

I am an Equine Manual Therapist in Oregon specializing in soft tissue injuries and rehabilitation. I provide integrated physical therapy with a holistic approach for horses on all competitive and non-competitive levels. The main focus is to provide an injured horse a speedier and more complete recovery than if left alone, enabling a faster return for the training and a healthy career.

Whether a competitive or pleasure riding horse, some major areas of physical discomfort may be muscle strain, ligament/tendon stress or injuries, loss of range of motion resulting from restrictions or past trauma, joint erosion, and other chronic or hard-to-heal injuries. My holistic approach is to initiate the body's own healing process, find the underlying causes that may prevent the horse from the complete healing by integrating a variety of techniques depending on the needs of the individual animal.

What inspired you to launch your own website?

Visibility, marketing, and education of the public as well as for ease of contacting me.

When did you launch your first website, and what was it?

This is my first website. I lauched it in February 2008.

How did you decide on a name for your website?

My goal is to rehabilitate injured horses by giving them a chance to heal - thus the name, "Healing Chance".

What makes your website different from other, similar offerings?

Mine is designed to be informative and target the educated audience.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Keep it as my advertising tool.

How does your investment of time and money balance against your success?

Ok, not much to say yet, still in the beginning of my business.

If you had an unlimited development budget for development, how would you change your site?

Hmm, not sure, perhaps be more interactive with visuals.

If your site got really big, really quickly, would you be able to keep up with the demand?

I believe so.

What unexpected costs and headaches have you had to deal with?

None so far.

What has been your biggest challenge?

Design of the logo, and deciding on the initial design of the website.

What method has been most successful for promoting your website?

graiglist

How has running your website differed from your expectations?

Not as much traffic as I hoped for.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

it's been up for about a year, planning to keep it going indefinitely.

What is your website address?

Healing Chance - Equine Manual Therapy

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