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Jordan Lake Equestrian Center Interview

By Interviewer at 05/01/08 13:05
Name of your website?

Jordan Lake Equestrian Center

Your name?

Hilarie Roope

Your Location (city, etc)

In The Triangle of Apex, Cary and Chapel Hill in North Carolina

Please give us a short summary of your website?

JLEC is a premiere equestrian facility catering to the needs of both the serious equestrian competitor as well as the beginning rider. Our philosophy at JLEC is to embrace the dream of the individual, be it bif or small, and facilitate that dream into a reality. At the heart of our facility is a true love for the horse. It is our goal to help translate that love and respect for the horse to our riders.

What inspired you to launch your own website?

My love of horses.

When did you launch your first website, and what was it?

Two years ago. A talent agencey.

How did you decide on a name for your website?

Our horse facility is located next to the beautiful Jordan Lake.

What makes your website different from other, similar offerings?

Our website is still in the early stages and we are planning on updating it very soon.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To continue to grow the horse business and then to create a nonprofit organization based at the facility to help women after they have survived breast cancer.

How does your investment of time and money balance against your success?

Too early to say.

If you had an unlimited development budget for development, how would you change your site?

I would add so much more . . . again we just opened our business.

If your site got really big, really quickly, would you be able to keep up with the demand?

N/A

What unexpected costs and headaches have you had to deal with?

too soon to know

What has been your biggest challenge?

Finding enough hours in the day . . .

What method has been most successful for promoting your website?

Google

How has running your website differed from your expectations?

too soon to know

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

a couple of days

What is your website address?

Jordan Lake Equestrian Center

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